Two Key Points: Marison Property Developer Group Remains Successful Amid The Pandemic
This article is adapted from Detik
When most developers were struggling in 2020-2021, the Marison Group, on the other hand, recorded double-digit annual growth. Hundreds of houses were sold like hotcakes in the Joyonegoro and Batang housing projects in Central Java in 2021, with a sales realization of 85%. Director of the Marison Group, Andrian Marison, stated that there are two key factors that have been the mainstay of the Marison Group to stay successful during the COVID-19 pandemic: Move fast and learn faster. The Marison Group is considered responsive to market conditions and then studies the industry's developments, innovating in design and raw materials.
For example, in 2013, Andrian continued, when the low-cost housing market was saturated with 39;make-do' houses, the Marison Group saw a shift in consumer orientation. Consumers were becoming more selective, wanting houses with adequate facilities and quality.
The Marison Group then built simple housing in Tempuran, Central Java, with excellent facilities. The buildings were precise, and the roads were 16 meters wide.
Andrian said that when the Covid pandemic hit in 2020, the Marison Group once again applied quot;Move Fast and Learn Faster." At that time, the Marison Group studied the conditions of fragile consumers who were afraid to buy in uncertain conditions.
"The first thing we did was focus on our human resources, unifying the company's culture (move fast, learn faster)," said Andrian in a written statement on Monday (7/11/2022).
Then, project restructuring was carried out to be more efficient. Policies from stakeholders related to the selection of prospective customers were aligned so that they could be more flexible in offering houses in various projects.
"We provide motivation to buyers. With a down payment of IDR 6 million, buyers can already get the keys," he said.
The Marison Group has now become one of the largest and prestigious developer groups in Central Java, and it has expanded to East Java and West Java. The Marison Group's motto in the low-cost housing sector is to help people have decent homes. A decent home is one that is legal, with complete permits and certificates.
"We choose the best materials, strength according to government standards, and good design. A 16-meter road is more than the government-set standard of 8-12 meters," said Andrian.
The Marison Group's reputation is synonymous with residential areas and home buildings. Housing projects by the Marison Group are equipped with fields, wifi corners, jogging tracks, and good air quality.
The selection of raw materials is crucial for efficiency, to reduce construction costs without compromising the strength of the houses. That's why the Marison Group chooses Blesscon lightweight bricks for its projects.
"Good construction strength, more earthquake-resistant, and speeds up the work of the craftsmen," he explained.
Moreover, Blesscon lightweight bricks have been certified by SNI (Indonesian National Standard) and Green Label. Although the houses are affordable, their quality is not cheap; that's how the Marison Group builds its low-cost housing sector.
According to Andrian, the tenacity, innovation, and capabilities of the Marison Group in capturing the hearts of its target market have earned it various consecutive awards from collaborating banks. Achievements from Bank Mandiri and BTN as the developer with the best administration and the best contribution. In addition to low-cost housing, the Marison Group also has a high-end housing and commercial building business sector."