Blesscon Achieves The Industry Marketing Champion Award East Java 2023 In The Building Material Sector
This article is adapted from Jawapos.com
The rapid growth of several companies under the SPS Corporate, including PT Superior Prima Sukses (Blesscon), continues to receive appreciation. After winning the Top Brand Award 2023, now they have also received recognition from MarkPlus.
The award, named Industry Marketing Champion East Java 2023 in the Building Material sector, was given to Dermawan Suparsono, CEO of SPS Corporate, which is the holding company of PT Superior Prima Sukses (Blesscon). The award was presented at the Indonesia Marketing Festival
(IMF) held at Sheraton Hotel Surabaya on Thursday, September 6, 2023.
Blesscon expressed gratitude to MarkPlus and the panel of judges who chose their brand as the Industry Marketing Champion East Java 2023 in the building material sector.
"We are blessed and obliged by God to continue growing and leading in this industry. That spirit is ingrained in us when planning for growth, including during the pandemic until now," said Commercial Director of PT Superior Prima Sukses, Henrianto.
With several awards received, Blesscon strives to get closer to consumers, including increasing production capacity and ensuring a widespread distribution network to remote villages.
Every year, MarkPlus gives recognition and awards to local figures in the marketing field in East Java. The awards are given through the Industry Marketing Champion accolade judged by a panel. This panel includes the top management team of MarkPlus, community figures, and the media.
During the event, Chairman of MCorp, Hermawan Kartajaya, stated that the Industry Marketing Champion 2023 is awarded to industries or companies that pass the assessment in one year. The evaluation considers their performance in that year, whether their marketing efforts stand out, as marketing is not just promotion. It is a strategy to win the market compared to competitors.
"We conduct an evaluation. First, their marketing is good, not just promotions. We look at three things: branding, customers, and the product. In this one year, are there new products launched, is the brand getting stronger, and are customers more satisfied or not?" explained Hermawan.
Meanwhile, the Governor of East Java, Khofifah Indar Parawansa, mentioned that the existence of the Indonesia Marketing Festival is very important for East Java. "This award motivates all of us on how to become top marketers," she said.
Previously, PT Superior Prima Sukses or Blesscon successfully achieved a hattrick of Top Brand Award recognition for three consecutive years from 2021 to 2023.